The Bear Creek School observed Red Ribbon Week with a variety of activities such as wearing red to school and creating an Act of Kindness banner to demonstrate the students’ commitment to a healthy and safe learning environment.
A national event occurring annually during the last full week of October, Red Ribbon Week focuses on educating children about health choices, especially the decision to avoid drugs and alcohol.
The Red Ribbon celebration brings millions of people together each year to raise awareness regarding the need for alcohol, tobacco, drug and violence prevention; early intervention; and treatment services. It is the largest, most visible prevention awareness campaign observed annually in the United States.
Since its beginning in 1985, the National Red Ribbon Campaign has touched the lives of millions of people around the world. In response to the murder of Drug Enforcement Administration agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction cause by drugs in America.
Camarena was a Drug Enforcement Administration agent who was tortured and killed in Mexico in 1985. When he decided to join the US Drug Enforcement Administration,
his mother tried to talk him out of it. “I’m only one person”, he told her, “but I want to make a difference.”
On Feb. 7, 1985, the 37-year-old Camarena left his office to meet his wife for lunch. Five men appeared at the agent’s side and shoved him in a car. One month later, Camarena’s body was found. He had been tortured to death.
In honor of Camarena’s memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents, sick of the destruction of alcohol and other drugs, had begun forming coalitions. Some of these new coalitions took Camarena as their model and embraced his belief that one person can make a difference. These coalitions also adopted the symbol of Camarena’s memory, the red ribbon.
In 1988, NFP sponsored the first National Red Ribbon Celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families. The National Family Partnership and its network of individuals and organizations continue to deliver his message of hope to millions of people every year, through the National Red Ribbon Campaign.