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Elizabethtown Woman Named Vice President of Tech Company

VIZpin, designer and manufacturer of the VIZpin smartphone-based, Bluetooth enabled access entry system, has announced the appointment of Wendi Grinnell to the newly created position of vice president, effective immediately.

Grinnell, of Elizabethtown, is a graduate of Rutgers University and has 20 years of marketing and sales leadership experience. She joined VIZpin in January 2017 in the role of marketing director.

According to VIZpin President and CEO Paul Bodell, the role of Vice President was added to the company’s organization to support VIZpin’s rapid growth and market expansion.

“Wendi’s extensive industry experience in customerfocused technology solutions and technical marketing make her a natural fit for the important role of vice president,” Bodell said. “Her contributions as marketing director have been invaluable, and we are eager for her to apply her innovative thinking and vision in her new, expanded role to continue enhancing VIZpin’s strategic direction and driving additional growth and profitability.”

As vice president, Grinnell will work closely withBodell to determine VIZpin’s

overall business strategy. She will have an integral role in the development and execution of the company’s growth strategy to achieve strategic business objectives, including leading sales and marketing efforts and team members to secure new business and expand existing business.

“Since joining VIZpin, it has been exciting to see such a dramatic shift in the industry with the adoption of smartphone access control,” Grinnell said. “There are many new opportunities to explore, and as vice president, I am looking forward to helping to create and execute new strategies to continue to expand our brand and grow the business.”

VIZpin designs, manufactures and markets VIZpin cloud based access control solutions that include cloud based management tools, Smartphone apps and low cost Bluetooth controllers. The VIZpin solution provides a secure, convenient and affordable way to unlock any device by using your phone as your key and your network. VIZpin products are available through a network of VIZpin Certified Partners, OEMs and Licensees. VIZpin Inc. is privately held and based in Lancaster.

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