The Elizabethtown school board is considering partnering with Market Street Sports Group to get sponsorships from area businesses to generate revenue for the Elizabethtown Area School District. Such sponsorships would include signage at district sports venues, such as the football stadium.
Jeff Bertoni and Franklin Hoke of MSSG gave a presentation at the Tuesday, May 8, workshop meeting. Bertoni said that after expenses, the district would get 70 percent of the revenue, which would go into the district’s general fund.
MSSG works with about a dozen Pennsylvania school districts, including several in Lancaster County, such as Hempfield, Penn Manor and Lampeter-Strasburg.
Bertoni said the company would inventory potential “assets,” such as a scoreboard, for advertising and market those to potential sponsors. MSSG offers exclusive naming rights, meaning there would be only one business per category, such as one car dealership or one orthodontic practice. MSSG would also work with the booster clubs.
The board will consider the partnership at the May 22 action meeting.
The board also agreed to advertise a proposed 2018-19 budget of $62.39 million, with a tax increase of 3.2 percent as allowed by the state’s Act 1 index. With revenue at $62.38, there is a $5,800 deficit.
With the county’s reassessment taken into account, the new millage rate would be 16.6063, business manager George Longridge said. That means a property with a new median assessment of $177,100 would cost the owner an additional $91.19 in taxes, or $7.60 a month.
Board member Michael Martin cast the only no vote against the budget resolution. (Menno Riggleman was not present.) Martin noted, however, that he was not objecting to the advertising, but to the tax increase. He had previously said he was in favor of a 2.5 percent increase.
The board will cast a final vote on the budget at the June 12 meeting.
Longridge also gave an update on plans for elementary school redistricting in advance of reopening Bainbridge Elementary School, which was closed for a year for renovations. A proposed map showed an expanded boundary for Bainbridge. With the board go-ahead, work will continue through August in preparing for the changes.
The board also decided to discontinue providing athletic insurance for students starting next school year. Longridge said premiums would nearly double with the current provider, from $15,470 to $27,300; another estimate was for $42,000.
Also, John Yoder, manager of West Donegal Township, updated the board on plans for an extension of the Local Economic Revitalization Tax Assistance agreement with the district, which allowed for tax relief when the Nordstrom plant moved in. He pointed to additional development in the industrial park.
The board also approved an expulsion waiver of a student for possession of a weapon. Spokesman Troy Portser said after the meeting that the weapon was a “cutting instrument.”